Tuesday, 20 February 2018

Anglia Square Redevelopment / Gentrification

Video on the community redevelopment of Magdalen Street wherein each business worked together to renovate their own shop fronts to a pre-agreed style. The ideo makes repeated mentions of uniformity of style throughout the town, with business owners given a selection of fonts and  styles to come from. It is funny that how, for the time in 1960, this uniformity was seen as a positive aesthetic choice, whereas in many modern highstreets uniformity and brand androgyny are seen as negative traits for shopping centres, with most businesses favouring iconic and induvidual shope styles and typefaces.

Click here to see video (flash player needed)

"What I have noticed is a different type of person come down and shop in the street."

This language is very leading and suggestive, and could be used in our PSA to suggest double-entendre and alternate enterpretations to the 'blue sky thinking' picture painted by cleverly worked business development schemes.

Now gentrification in Norwich is happening at a much faster rate, due to extensive new development, investments and involvement from the Business Improvement District

Norwich Business Improvement District

"Lobbying for positive change collectively is proven to benefit business communities.  We will respond with one strong voice, through lobbying, research and initiatives designed to give Norwich a competitive edge, secure investment and put additional resources into the hands of the business community. We will develop and lead initiatives to coordinate and drive the commercial sector in Norwich."

The plans on Anglia Square have been a long time in the development, since as early as 2011 with the first development plans tabled by an investment company named Threadneedle.